No Signboard Seafood

No Signboard Seafood is a successful family-owned chain with not less than 6 branches in Singapore and oversea.

Founded in 1981 by Mdm Ong Kim Hoi and her husband Mr Choo Ah Kaw, the restaurant takes its name from the fact that when they started their stallsat the Mattar Road Hawker Centre in the late 1970s, they hadn't any signboard indeed.

No Signboard Seafood's signature dishes include the White Pepper Crab, Chilli Crab, Hokkien Style Steamed Fish, Crispy Cereal Crayfish, Double Boiled Lobster and Garlic Steamed Bamboo Clam. You might also want to try their exotic Drunken Bull Frog, which is an herbal soup of Bull frog with Hua Diao wine.

The successful brand boasts 4 branches throughout the island at VivoCity, The Esplanade, East Coast and on 414 Geylang Road. They are also present in Jakarta, Indonesia and Macau, China.