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Atelier Ong Shunmugam
This new-kid-on-the-block is set to be one of Singapore’s hottest fashion labels since their bestselling Guardianship cheongsam collection in September 2011. Ong Shunmugam is a local contemporary womenswear label founded by Malaysian Priscilla Tsu-Jyen Shunmugam.
This label modernises traditional Asian silhouettes and batik prints making her collection relevant for the everyday woman. Shunmugam stayed true to her Asian roots as she proudly claimed that every Ong Shunmugam piece is made in Asia. Also, Shunmugam designs for the intelligent woman who values craftsmanship and good fit over aesthetics. In short, it’s all about quality. Most of the pieces are one-offs or produced in limited quantities.
Her designs are available at Atelier Ong Shunmugam located at Raffles Quay.