Actually - Singapore
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Directions to Actually
For all things kooky and quirky, Actually is the store to venture into. Currently in its spacious lair at 313 @ somerset, the store boasts of holding 40 cult brands including the popular Zurich-based label, Freitag and British brand, Boy London. Not forgetting the local labels, owner Paul Khor keeps it within his store's DNA by only stocking edgy designers like Mae Pang and Ownmuse.
The industrial interior calls for a very down-to-earth shopping experience without any unnecessary frills on the side. As the name suggests, the store aims to create an actually simple and playful atmosphere thus putting consumers at ease and encouraging them to freely discover brands to covet.
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