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The hansel Shop
Launched in 2003 at Mercedes Australian Fashion Week, this whimsical label by Singaporean designer Jo Soh is now a household name in Singapore. Did you know that hansel is named after Soh's beloved Jack Russell terrier? What makes it even more delightful is that her pup is immortalised in the label's logo!
Soh's minimalist, girly and retro-inspired designs have earned her strong and regular patrons over the years. hansel is a reflection of Soh's personal style as she injects her own brand of humor with quirky names for her collections such as 'Tiers of Joy', 'Flyaway Donkey' and etc.
In February 2011, hansel launched a diffusion line called hello hansel which targets the young, carefree women in search of the everyday, casual wear with hansel's signature bold prints and colors.
Today, hansel collection is available from its flagship store, multi-label boutiques at Mandarin Gallery in Singapore, Malaysia, Japan, Indonesia and United States.